Hey, Let’s Talk About Privacy

We get it—privacy policies aren’t exactly fun reading. But when it comes to your mental health and personal data, we don’t mess around. This page is here to walk you through exactly what happens with your information when you interact with us online or work with us at LightLine Therapy.

Whether you’re browsing our site late at night, filling out a contact form, or working with one of our therapists, your privacy matters to us. This policy explains how we collect, store, and use your information—and what your rights are along the way.

By using this website, you’re agreeing to the terms outlined here. If you have questions, concerns, or something doesn’t feel quite right, reach out:

📩 hello@lightlinetherapy.com

📍 276 Fifth Ave, Suite 604, New York, NY 10001

The Basics

LightLine Therapy ("we," "our," or "us") owns and operates https://www.lightlinetherapy.com (“the Website”). This policy applies to all visitors, clients, and anyone interacting with the site or our services, including therapy sessions, consultation bookings, newsletter signups, and more.

We’re hosted on Showit, which helps bring our site to life and provides analytics to improve your experience. Some features (like scheduling or forms) are powered by secure third-party tools, all vetted to keep your information safe.


HIPAA Compliance: Because This Stuff Matters
As a therapy practice, we’re bound by the Health Insurance Portability and Accountability Act (HIPAA). In plain English, here’s what that means for you:

Confidentiality: Your session notes and personal health information (PHI) are stored securely and only accessed when necessary. We don’t share anything without your explicit, written consent—unless we’re legally obligated to do so (like if there’s a risk of harm).

HIPAA-Compliant Tools: Whether you’re scheduling online, joining a virtual session, or paying for therapy, we use platforms that meet or exceed HIPAA standards.

Your Rights: You can request copies of your records, ask for corrections, or inquire about how your data is used. Transparency is the baseline.

If you ever have questions about how your PHI is handled, we’ll walk you through it—no confusing jargon, just real answers.
📩 hello@lightlinetherapy.com

Children’s Privacy
This site isn’t intended for kids under 16. If we learn that a child has submitted personal info, we’ll remove it right away. If you're a parent or guardian and believe your child has submitted data to us, contact us immediately.

When and How We Collect Info
We collect information when you:

  • Visit our website
  • Fill out forms (like consultation requests or newsletter signups)
  • Email, call, or message us
  • Use our scheduling tools or payment systems
  • Browse the site (via cookies, analytics, and tracking)


What We Collect
We gather two types of data:

1. Personal Information You Give Us Voluntarily
This includes things like your name, email, phone number, or payment info when you:

  • Schedule a consultation
  • Fill out an intake form
  • Subscribe to emails
  • Contact us directly

2. Info Collected Automatically
Our site collects data like:

  • IP address
  • Browser, device, and network details
  • Pages visited, clicks, scrolls, and other activity
  • Where you came from (referral links, search engines, etc.)
This helps us make the website better and more responsive to your needs. You’re not just a bounce rate to us.

How We Use Your Information
We only use your info to improve your experience or deliver the services you’ve asked for. Specifically, we might use it to:

  • Respond to messages or questions
  • Confirm appointments and send reminders
  • Improve our website or services
  • Send you occasional updates (if you opt in)
We’ll never sell your data. That’s a promise.




Cookies, Analytics, and Retargeting

Cookies are small files that help us understand how you interact with the site. Here’s how we use them:

  • Essential cookies for basic site functions
  • Analytics cookies (like Google Analytics) to understand how visitors use the site
  • Marketing cookies to support retargeting ads on platforms like Meta (Instagram/Facebook) and Google

You can clear or block cookies in your browser settings. No hard feelings.

Third-Party Sharing
We work with trusted partners to help us do our jobs. These may include:

  • Showit (our hosting platform)
  • Calendly (for scheduling)
  • Google Analytics
  • Hotjar


We only share the minimum necessary information, and only with services that meet high standards for privacy and security.

AI & Your Data
We sometimes use AI tools to assist with website content, improve user experience, and make our systems more responsive. Here’s what that means:

  • Your data is never sold, stored, or reused by AI tools outside its intended purpose.
  • AI-generated content is reviewed by a real human to make sure it aligns with our clinical, ethical, and professional standards.
  • Any AI we use operates within the boundaries of this privacy policy and never touches PHI.

We use tech to enhance—not replace—the human side of what we do.


Your Rights
Depending on where you live, you may have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Opt out of marketing communications

Ask us to stop processing your data in certain situations

To exercise any of these rights, just email us at hello@lightlinetherapy.com. We’ll respond within 30 days.

Accessibility Statement
We want everyone to feel welcome here. If anything on this site is difficult to access or creates a barrier, please let us know. We’re happy to make adjustments or offer support.

📩 hello@lightlinetherapy.com

Do Not Track
If your browser sends a Do Not Track signal, we respect it.

California Privacy Rights (CCPA)
If you're a California resident, you have specific rights under CCPA:

  • Know what data we collect
  • Request deletion of personal info
  • Opt out of data “sales” (we don’t sell your data, but still—we support your right to choose)

Reach out at hello@lightlinetherapy.com to make a request.

Refund Policy
We don’t offer refunds for therapy services unless there’s a technical error on our end or we need to cancel for any reason. If something didn’t go as expected, let us know—we’ll always aim to make it right.

Changes to This Policy
We may update this policy from time to time. If we make a big change, we’ll post the update and adjust the effective date above. By continuing to use the site, you agree to the latest version.

One More Time, for the People in the Back
We take your privacy seriously. We won’t flood your inbox, sell your data, or leave your info lying around. If something ever feels unclear, reach out. We’re happy to walk you through it.

📍 276 Fifth Ave, Suite 604, New York, NY 10001
📩 hello@lightlinetherapy.com

You have the right to receive a “Good Faith Estimate” explaining how much your medical and mental health care will cost. 

Under the law, health care providers need to give their patients or clients who don’t have insurance or who are not using insurance an estimate of the expected charges for medical services, including psychotherapy services. 

You have the right to receive a Good Faith Estimate for the total expected cost of any non-emergency healthcare services, including psychotherapy services. 

You can ask your health care provider, and any other provider you choose, for a Good Faith Estimate before you schedule a service. 
If you receive a bill that is at least $400 more than your Good Faith Estimate, you can dispute the bill. Make sure to save a copy or picture of your Good Faith Estimate. 

For questions or more information about your right to a Good Faith Estimate, visit www.cms.gov/nosurprises.  

Good Faith Estimate Notice

Notice of Privacy Practices – Light Line Therapy LCSW, PLLC

Notice of Privacy Practices

Introduction

This Notice of Privacy Practices (the "Notice") describes how Light Line Therapy LCSW, PLLC may use and disclose your protected health information and explains your rights regarding that information. Light Line Therapy LCSW, PLLC is required by law to protect the privacy of your health information and to provide you with this Notice of its legal duties and privacy practices.

Contact

If you have any questions about this Notice or our privacy practices, please contact Jacob Mergendoller at (973) 664-7196.

Scope

This Notice applies to the health information we create and maintain about your care, including information about your past, present, and future mental and physical health conditions. Our staff, as well as certain third parties who assist us, are required to follow the privacy practices described in this Notice.

Changes to this Notice

We may update this Notice at any time. Any changes will apply to all health information we hold, past and future. The most current version is available on our website or upon request.

Our Records

  • We maintain a record of your health information to support your care and comply with legal requirements. This treatment record may include information such as your health history and our "Progress Notes," which include session dates, the types of treatment provided, results of clinical tests, and summaries of your diagnosis, symptoms, functional status, prognosis, treatment plans, prescriptions, and progress.
  • We may also maintain "Psychotherapy Notes," which consist of your provider's personal notes and observations documenting or analyzing the content of your therapy sessions. These are kept separately from the rest of your treatment record.

Data Breach Notification

You will be promptly notified if a data breach compromises the privacy or security of your health information.

Use and Disclosure of Your Information

We will use and disclose your protected health information ("PHI") only as authorized by you in writing, or as otherwise permitted or required by law. Examples of disclosures that may occur without your written authorization include:

  • Care, Treatment, Payment, and Health Care Operations. We may use and share your PHI within our practice and with other providers involved in your care - including in emergencies or when a covering provider is on call in our absence - to provide and coordinate your treatment. We may also use your PHI for payment and operational purposes, such as billing, scheduling, appointment reminders, and quality improvement.
  • Public Health and Required Reporting. We may disclose your PHI when required or permitted by law to prevent or lessen a serious and imminent threat to the health or safety of you, another person, or the public, including to law enforcement or others in a position to help. We may also disclose PHI as required by law to report suspected child abuse or neglect, or in certain circumstances involving suspected domestic violence or elder abuse.
  • Legal Proceedings and Law Enforcement. We may be required to share your PHI in legal proceedings where your mental health is at issue, such as child custody disputes; to assist law enforcement in locating a missing person, witness, or suspect, or to support a crime victim; or to comply with oversight by government agencies that regulate our practice.
  • Business Associates and Other Service Providers. We may share your PHI with outside professionals or companies that perform services on our behalf - such as billing, transcription, legal, accounting, or auditing - when those services require access to PHI. These parties are bound by contract to protect your PHI in accordance with applicable law.

Notes on Use and Disclosure

  • As circumstances allow, we will discuss the situation with you before disclosing any confidential information externally and will only use or disclose the minimum amount of information that is necessary.
  • Psychotherapy Notes are kept separately from your treatment record and receive heightened protection. We do not release them except as required by law, such as certain court orders or to prevent a serious and imminent threat to health or safety.
  • Substance use disorder records covered by 42 CFR Part 2 will not be shared for investigations or legal proceedings against you without your written consent or a court order and subpoena.
  • If your records include information subject to additional federal or state protections - such as HIV-related information - additional consent and disclosure rules may apply.
  • We follow applicable federal and state law, and this Notice of Privacy Practices, when deciding whether information may be used or disclosed.
  • We will never sell your PHI or use it for marketing purposes.

Your Rights and Choices

When it comes to your health information, you have rights. This section covers some of your rights and some of our responsibilities to help you.

You have the right to:

  • Inspect and Obtain a Copy of Your Information. You may request a copy of your treatment records in paper or electronic form. We may deny access to certain information, such as Psychotherapy Notes and information that could cause substantial and identifiable harm to you or others. If we withhold any portion of your record, we will explain why.
  • Request Amendments. If you believe your records are inaccurate, you may ask us to correct them. If we do not make the change, we will note your request in your file.
  • Authorize Disclosures of Your Information. You may decide whether we share your health information with family, friends, or others involved in your care, and you may revoke any such authorization at any time. However, we may use our judgment to share information when appropriate.
  • Request Restrictions on Our Disclosures in Emergency Situations. You may request limits on how we share your information in emergencies. We will make reasonable efforts to honor your instructions, but may use our judgment or act as required by law.
  • Request Additional Restrictions on Disclosures. You may request further restrictions on how we use or disclose your health information for treatment, payment, or operations. We will review and discuss any such request with you, though we may not agree to all restrictions.
  • Receive an Accounting of Disclosures. You have the right to receive an accounting of disclosures of your PHI.
  • Choose Someone to Act for You. If you have a legally authorized representative - such as someone with power of attorney or a legal guardian - that person may exercise your rights and make decisions about your health information to the extent permitted by law.
  • Request Confidential Communications. You may ask us to contact you in a specific way or at a specific location. We will accommodate reasonable requests as required by law.
  • Make Complaints. If you believe your privacy rights have been violated, you can file a complaint without retaliation. You may either file a complaint:
    • directly with us by contacting Light Line Therapy LCSW, PLLC at (973) 664-7196, or
    • with the Office for Civil Rights at the US Department of Health and Human Services, 1-800-368-1019, www.hhs.gov/ocr/privacy/hipaa/complaints/

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